Hello, and congratulations on becoming an Internet Entrepreneur with your very own Web Business!!! To get you fast-tracked, we have included a vast selection of tips and tricks to make your online business a success that it deserves to be.

1) First of all, choose a domain name that is somehow related to the business you are in. For   example, if you are looking for a domain name for your pillow business, you might want to try using a name like SquarePillows or PillowSleep. It is important to use a “real” domain name. Your visitors will not take your business seriously if you use a free domain name like www.tripod.com/squarepillows , or www.angelfire.com/pillowsleep . A lot of the good domain names are already spoken for, but if you are patient enough, you will search and find one that is still available. If you think that you will need more than one domain name, get that one now too, as thousands of names are taken up each day. Do a search under “Google” using “cheap domain names” as your search words. You will find some very reasonably priced domain registrars.

2) You will need a hosting service for your domain name. The hosting service allows your domain name and all of its content to be viewed on the internet. This is easy to handle. You have basically two choices here. You can pay for the hosting service or get it for free. If money is not really a problem for you, then you may want to choose the paid version.  Now if you want to explore the free version…. There are a lot of free hosting companies on the internet. The problem with these free hosting companies is that they all require some sort of pop-up banner, static header or footer banner, or both, to be placed on each and every web page. These banners can contain all kinds of advertising, and some, or all of it, may not be welcome to the viewers on your web site. The free hosting option is certainly not the best one to explore. To save you time.

3) Once you have your domain name and hosting service taken care of, you will probably need a way of uploading your web content to your site. Sometimes your web hosting service provider includes a site manager that allows this function. If not, then you might want to look into downloading some FTP software such as FileZilla for example at www.FileZilla.net.  While you are downloading software, you may also want to add WINZIP – located at www.WinZip.com to your download list. WINZIP allows you to “unzip” your “PillowSleep” file for example. A file is initially “zipped” to compress it for ease of downloading. To use this download zip file, you will have to “unzip” it first.

4) Your “PillowSleep” site probably needs a little more customizing. Look at other pillow sites on the internet for comparison and see what could be improved visually on your site. Does it need any flashy graphics? There are many free graphics available on the internet  - just do a search with google. Once you are happy with the way your web site looks, it’s now time to focus on that fun part – html coding. Unless you are very comfortable using “html” coding, don’t touch the “html” coding on the “PillowSleep” pages at all. If you are comfortable using “hml”, then you could add things like Title, Meta Keywords, Meta Descriptions, etc., which would allow the search engines to find your web site much easier.  The use of “keyword phrases” is much more useful than just using “keywords”, because it makes your web site more search specific. Go ahead and add a “Pillow” links page too. Another tip is always keep a hard copy of your web pages somewhere, either on a floppy, cd, or dvd. There are few things worse than customizing a web site and if something bad happens to your computer or hard drive, losing the web content forever.

5) At this point, you probably already have uploaded your web site and have it online. Now you need to “drive” visitors to your site. One popular way of bringing traffic to your site is to use a free link exchange or free link trading service. For the free link exchange service, you just sign up and put a little bit of code on your “Pillow” web site (this allows other Pillow web site banners to be viewed on your site and vice versa). The free link trading service is very simple also. You simply add another pillow’s link to your links page and vice versa. This trading of links increases your sites popularity greatly with the search engines. One of the most important things you can do to gain traffic is to get listed with the major search engines.  Other search engines require payment in order to get listed with them at all. “Yahoo” is one of these “pay” search engines.

6) Please be advised that is illegal to “Spam” on the internet or via e-mail. Spamming is sending unwanted e-mails or putting internet advertising material, or internet material in general where it should not be. That being said, another method of marketing and promoting your site is to add your site to casino and gambling message boards and free for all links pages. Please check to see if it is ok to post your info there first, and in which category, and anywhere else before posting there. If you “Spam”, you risk losing your internet service provider, and possibly your web host with all of your web content. It’s just not worth the trouble.

7) Another way of promoting your site is to add your web site address to your business cards, and/or make up flyers and posters. Don’t forget to get permission before you post anything anywhere. If you have other web sites, add a banner and/or link to your “Pillow” site there. Make a t-shirt with your “Pillow” graphic and web address on it (on both sides of the t-shirt) for yourself to wear. If you want, add your “Pillow” graphic logo and web address to different products like baseball caps and coffee mugs, and give them away as promotional items. Buy an ad on a bus stop, or a small classified ad in the local paper, or radio ad, etc. How about getting two of those “12 inch x 12 inch” sticky, bendable, removable, flat, “magnet ads” made up at your local printing store to put on the sides of your vehicle’s doors. When you drive around the city, every body will see your web site ad and when you get to your destination, simply take the sign off until you leave again. How about putting one of your “Pillow” flyers or small posters on the inside of your vehicle’s rear side glass areas. Just make sure it doesn’t obscure your vision. The idea is to use your creativity here.

I hope these pointers are of good use to you. Good luck with your online web business!!!

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It is more than a year now since I concluded that Search Engine Optimization (SEO) was, or was soon going to become, a waste of time. I had already, 6 months before then, said farewell to spending an hour a day working on getting reciprocal links.

What led, at the time, to what many would have said were very rash moves? After all, reciprocal linking was still being expounded, by all and sundry, as an essential way to get a good ranking, and the software tools were being actively marketed still. Search engine positioning software was still being heavily marketed and is still today; keyword density was a buzz term being branded around as if it were an essential science to be practised by all good SEO conscious webmasters.
What I did was to go back to marketing basics. I had received my marketing training back in the 1980's and had practical marketing experience with my own business from the mid 1990's. I was not born into internet marketing alone, so could still see outside the blinkers and the hype.

A very basic but important aspect of marketing is to know your market place. When it comes to search engine rankings, then clearly a major part of that market was the major search engines, Google, Yahoo and MSN, with Google being the clear leader then, and a year later today.

I started to think 18 months ago that as far as reciprocal linking went, it was becoming a spammers' zone. Surely, I argued with myself, Google did not really want to rank a web site highly just because the web master had the tools and the time to chase around getting reciprocal links? It just did not make sense. And the same was true of buying links. Why should a web site rank highly because they have splashed out on buying links?

What Google, and the others, really wanted was to rank the best web sites for a particular search term, and it seemed only a matter of time before they sniffed out and extinguished the abuses such as blatantly artificial link building, Blog spam, scraping and extreme SEO'ing.

A year ago, I started two new web sites without any real thought of SEO. As a writer, I was happy to try to provide what search engines wanted: original content on what people were searching for. While I did provide title and description tags, everything else was just written on a go with the flow basis. The keyword phrase for any page would come out in the natural flow. I could just write to my heart's content without using any tools checking keyword density.

The first of those new web sites 13 months ago was in the self improvement niche, which is highly competitive. I was expecting to be “Sandboxed” by Google because of that, and so it proved. But I just kept plugging away, sticking to my no-SEO principle. Of course, none of us outside Google knows for sure if there is such a thing as a sandbox, but there is undoubtedly a waiting time before a new site is thrown fully into the ranking melting pot.

In the self improvement case, the last Google update saw my site emerge from the sandbox after about 12 months. So, at last, I was able see whether my no SEO approach was to yield any positive results. Thankfully, a few high rankings were immediately apparent, including a few #1 positions. On one of those terms, Yahoo followed a few weeks later to the #1 position, while the site was #2 (now 1) at MSN.

Now, this is early days for that particular site, and there is much to do to get more high rankings. However, I am confident that SEO is infinitely more simple than some experts, especially those selling ranking tools, tend to have you believe.

Since I started that particular site, I have only made one major change, and that is convert all my web sites to CSS. Providing a content rich site that is easy to crawl for search engine robots is the most important aspect of the new, simplified SEO. In fact, following Google's advice to webmasters is about all you need to do, and that is free.

Of course, those with software products to peddle will argue that I could do even better with their software. But if Google decides to blacklist that software as a manipulating tool, then all my hard work could be undone. So I will leave the others to chase shadows with ranking software, and just enjoy writing content. After all, that is what basic marketing told me to do.

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We all hope it won't happen to us.  We keep our typing fingers crossed.  But one day, it will.  Web site owners who have been doing business online for some length of time know all the trouble one hacker can cause. Once a hacker gains access to a Web site they can do a devastating amount of damage to an established business. It is for this reason that most online businesses hire a team of Web site security specialists to make sure this never happens. Whether it's people who just accidentally entered a forbidden part of a Web site or those who hack into a system deliberately, the goal is to prevent it before it happens.  Here are three steps you can take.

Use Digital Certificates

Any Web site that does business online should use digital certificates. This helps to protect sensitive data when passed using a form. This could include anything from person's social security number, credit card information, to his or her address and contact numbers. It is important for Web site owners to be able to assure their clients that their Web site is secure. A digital certificate goes a long way towards allowing clients to trust a business is legitimate and entrust sensitive information to it.

It is, however, important to be careful when buying a digital certificate. It is vital to not obtain one that is outdated or which has been sabotaged by a hacker.

Keep Security Regularly Updated

Some of the most important security procedures include methods to make sure a Web site's forbidden pages are inaccessible to anyone who lacks authority to view them. This includes tracking that person's IP and recording it. This will help protect Web site owners from people trying to illegally access, download, or alter the Web site's files. As a last resort it will also help authorities track down where an offender lives and, if necessary, whom to charge with a crime.

As criminals constantly devise new ways to circumvent modern security, security procedures are constantly being updated to ensure that the latest version includes protection against these new security threats and risks. It is the Web site owner's duty to make sure that the security is up-to-date. This makes the correction of such problems, if they arise, easier.

A Web site owner should also regularly change the Web site's administrator password, observing all the common sense rules regarding password creation. Although many do not take this step, simply taking precaution can help prevent a costly breach from occurring.

Monitor Online Activities

It is absolutely vital for a Web site owner to monitor all of their online activities. Many Web site owners have unwittingly caught a computer virus by downloading something or clicking on a Web URL link while browsing the Internet. These kinds of mistakes are common and can be avoided by simply taking reasonable measures to provide security for their computers.

Email from unknown people should be treated suspiciously, particularly if an attachment is included. Often these attachments have a Trojan, virus, or other malicious software packaged inside them that will burst free when the attachment is downloaded. Although most new computer security products are aware of these viruses, a brand-new virus can remain undetected until it is discovered by security professionals who then update their protective software to counter the new threat.

For the owner of a Web site, every virus and illegal access that is prevented on their personal computer represents a lot of money saved. Perhaps more than most anyone else, Web site owners get their money's worth when buying security products. A Web site owner can lose their Web site and all their earnings from a single breach by a single hacker, even if that breach is on their home PC if that computer has been used to access restricted areas of their Web site. The peace of mind a few security software purchases can bring are more than worth the cost in dollars.  Remember the old adage: penny wise and pound foolish?  This can apply to managing a site in today's increasingly fraught environment.  Are you being pound foolish?

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Link exchange is very helpful in building valuable business contacts and getting better rank with search engines. But those who tried to use traditional link exchange strategies face a very sad fact - only 10% of link exchange offers sent to relevant web sites get response. All the rest goes to trash bin; efforts wasted.

Why this statistics follows most of link exchange cases?

The market of link exchanges is overwhelmed. Those who think that is it possible to get few hundreds of reciprocal links and get 1st position within a couple of days spam web sites like crazy. I personally delete over 90% of link exchange offers that are sent to my web sites as these offers are absolutely irrelevant.

Still, quality link exchange can be a good boost to any web site to abandon all hopes with it. And there is a big place for increasing the conversions of your link exchange offers.

How to increase the conversions of link exchange offers?

Go to secret gardens where web sites are eager to do link exchange. No link farms, no link pyramids, no link MLMs. Use the link exchange potential that has been at your hand all the time.

Remember a few years ago Internet market had a boom of automatic link exchange directories? Hundreds of thousands of web sites grabbed the unique opportunity to automate their link exchange. And now almost every niche has web sites that use different automatic reciprocal link exchange scripts or software.

And these sites are super highly responsive to relevant link exchange offers. Plus with many sites you can get your link on their link exchange page within a few minutes - usual link exchange copy and paste routine that can easily be automated.

Benefits of harvesting on the web sites with automatic reciprocal link exchange directories:

- increased motivation for relevant link exchange;
- big number of web sites in any niche;
- your link will be standing on static pages (good for indexing);
- big field for automating all routine on finding site-partner and exchanging links with it.

On web sites with automatic link exchange scripts you will forget about 10% response to your offer about doing link swap. Link exchange comes to the new level. And with quality link exchange you are destined to see the increase in targeted free traffic from search engines.

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If you are not blogging for your business then you should be. While many people simply dismiss blogging because of its description as a web diary they are missing a lot of traffic and revenue generating opportunities every day. Are you one of those missing out?

In truth blogs are much more than a simple web diary. They are actually a content management system and/or an easy web site template. Blogging software allows you to begin posting your content to the Internet in minutes and when you harness that ability with an RSS feed you have a powerful traffic magnet.

I have come up with 7 reasons why every business should have a blog and RSS feed.

1. Publishing a regularly updated blog helps you keep in touch with your existing audience and/or customer base. You can publish updates, news, or thoughts in your blog as well as answer questions.

2. A blog can help you attract new customers. Your blog entries (posts or articles) will become fodder for the search engines and will attract new visitors. If your blog answers the visitors question or attracts their interest you have just found another qualified lead.

3. Blogs and RSS feeds often rank higher in search engines than traditional web sites. Search engines love blogs and RSS feeds. If you design your blog properly then every time you update it the search engines are notified. Even if you don't regularly ping most search engines will revisit blogs more frequently. Plus the very organization of a blog lends itself to spidering and good search engine ranking.

4. Blogs can help you establish or build your reputation in a particular field. As your blog grows you will demonstrate your knowledge in your chosen niche.

5. Blogs and RSS feeds are good revenue streams. You can add pay-per-click ads, affiliate ads, or sell ad space on your blogs. In fact, many PPC companies also provide the ability to add PPC to your RSS feeds.

6. Blogs are great ways to generate leads. Even if you don't want to put any advertising on your blog you can use it to promote or capture leads for your own programs. These are great leads as the fact that they came from your blog means they are already interested in your topic and predisposed to your individual message.

7. Creating your own blog is the easiest way to establish a presence on the Internet and creating an RSS feed is even easier. In fact, it is also the cheapest way to get started on the Internet as there are a number of free blogging sites out there. I started out with http://blogger.com and usually recommend them but have heard others point to several other top blogging sites as well. The blogging software that I now use is WordPress and also happens to be free. In fact, most web hosts now offer WordPress (or other free blogging software) as a free site add-on through Fantastico. Installing WordPress from scratch is quick and easy but Fantastico makes it even easier. Blogs created at Blogger have an RSS feed created for them and WordPress also creates feeds in several variations automatically.

As you can see there are several benefits to starting your own blog and RSS feed. If you can count that many benefits from an Internet marketing technique that is also free and easy then you are foolish not to begin using it for yourself.

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f you view the HTML source code of a web page, you may see the following bit of text (or something very similar), located somewhere between the <head> and </head> tags:

<meta http-equiv="Content-type" content="text/html; charset=utf-8" />

A tag that starts with <meta, like the one above, doesn't actually contain anything that will form part of the content of a web page ("content" being the stuff that appears in the web browser). Instead, "meta" tags contain information that is used for other purposes. Some meta tags, for example, contain technical information that gets used by the web browser. Other types of meta tags contain information that might be useful for a search engine.

In this tutorial, we are focusing on the meta tag shown earlier (the one that begins with <meta http-equiv="Content-type"..). This is a meta tag that contains useful information that a web browser can use. You will notice part of this meta tag contains the text charset=utf-8. If you look at the HTML source code of different web pages, you may also see charset=ISO-8859-1. These two are the most common, but you may see others.

This tutorial will attempt to give you an understanding about what this all means, and why it's important you include it in the HTML code of your web page.

If you don't correctly use this charset stuff in your HTML code, then there is a good chance that the words, numbers or symbols used on your webpage could look different, or even change, when different people are viewing your website. This is especially true for visitors to a web page who are in different parts of the world. For example, a sentence you've written as "That's cool!" could change in to "That?s coolA'" when someone is looking at it in their web browser. You may have seen similar things like this happen when someone sends you an email from another country. You may have seen it happen when you copy and paste text from one place to another. Something's obviously going wrong, somewhere, for this to happen.

To understand why this happens, and to make sure it doesn't happen to your web page, you first need to understand how computers store information.

And to make it easier to understand exactly how computers store information, I'll give an example.

Let's say that Mark wants to write a message, on a piece of paper, to Larry. However, Mark is only allowed to write the numbers 1 and 0 in his message. Mark can not use any letters of the alphabet, any numbers other than 1 or 0, or any other symbols. Could Mark still write a meaningful message to Larry?

Yes, he could. Mark could create a type of "code" that converts the 1s and 0s in to meaningful letters and symbols. For example, Mark could come up with a list of all the letters and symbols he might like to use in his message, and assign all of these "characters" to a sequence of 1s and 0s. A sample of this list might be:

H = 00100001
E = 11000110
L = 01001100
O = 11100010
! = 10011110

Using this code, Mark could write "Hello!" to Larry by writing down 1s and 0s in the following way:

00100001 = h
11000110 = e
01001100 = l
01001100 = l
11100010 = o
10011110 = !

What Mark has done here is "encoded" his message using his special list of characters and codes. His list contains a set of characters (in this case, all the letters of the english alphabet, plus the exclamation mark), and each character has been assigned a "code" (a string of 1s and 0s). Mark could give his list of characters and codes a name: "Mark's super character list". In technical terms, "Mark's super character list" is a "character set", and can also be known as a "character repertoire".

Larry can decode the message, as long as he knows which character set Mark used to encode the message.

By grouping the 1s and 0s together to represent different characters, Mark can still write his message.

Well, guess what? This is exactly how computers store, and even send, information - as strings of 1s and 0s. In computer terms, these 1s and 0s are known as "binary digits", or "bits" for short.

It's therefore also how a computer saves a web page. Every time a web designer, who is working on a web page, clicks "save" in whatever program they are using to create their web page, the computer will save the web page file as a very long string of 1s and 0s. The way it does this is to take each character that appears in the HTML code of the web page, and assign it to a specific sequence of 1s and 0s - exactly the same way that Mark encoded his message to Larry. So for example, it might encode each opening tag "<" as 10110100, and each letter "p" as 01011100. The computer will convert each character of HTML in to 1s and 0s by using a specific character set - just like the character set Mark created. In fact, in the world of computers, there are hundreds of different character sets. Some contain many thousands of characters, some contain only a few. Different character sets sometimes encode the same symbol in a different way. For example, The sequence of 1s and 0s that is used to represent the letter 'e' in one character set, could be used to represent the '@' symbol in another character set.

So although you may not realise it, every time you have "saved" a web page that you've been working on, your computer has chosen a character set, and encoded your web page in to 1s and 0s. How can you tell which character set your web page is encoded with when you save it? Well, this depends on which software you are using to build your web page. In the text editor that I use, Crimson Editor (version 3.70), I can select which character set I'd like to use by clicking 'Document' from the main menu, and then clicking 'Encoding type' (see below).

If you are using different software to build your web page, just click around for anything that says "encoding type" or "charset", you should be able to find it.

With the software I'm using, there's only about 5 different character encoding options. (You may notice I have two UTF-8 options; "with BOM" and "without BOM". If you encounter this with your own HTML editor, just choose "without BOM").

UTF-8 is a good character set, and is recommended by many as a good one to use. Unless your webpage is going to include letters or symbols that are very rare, UTF-8 should do the job for you. This is because it contains over 10,000 characters, from almost every language in the world. Examples of websites that use this character set include Facebook and Yahoo. If you're looking for a character set to use for your web page, you should try UTF-8 first.

So, once you know which character set your web page has been encoded with, you then need to put that information in to your HTML code, so that a web browser can find it. How do you do that? First, just copy and paste the following meta tag in to your HTML code (you should put it somewhere between the <head> and </head> tags).

<meta http-equiv="Content-type" content="text/html; charset=utf-8" />

Then, make sure that you change utf-8 to whichever character set you saved your web page with when you were building it!

One common misunderstanding about this charset stuff, is that some people think you can change the character set of your web page, just by changing what's written in the meta tag.

NO!

The character set of your web page is determined when you save your web page to your computer when you are building it. It is up to you to make sure that you write the correct charset information in to your HTML code.

You should hopefully now know which character set was used to encode your web page. So, let's say you upload your web page to the internet, and then someone else comes along and views your web page. Their web browser will begin downloading the long stream of 1s and 0s that your web page has been encoded with, and once it's done that, will begin to decode those 1s and 0s, in to readable HTML code. In order for the web browser to know which character set to use for the decoding process, it will look for a <meta http-equiv="Content-type" tag, and then check to see what is written next to charset=. If it says charset=utf-8, the web browser will decode the 1s and 0s using the UTF-8 character set.

So what happens if you don't include this meta tag in the HTML code of your web page, and hence, don't include any charset information?

Well, the web browser is then forced to guess which character set has been used. The way a web browser makes this guess will vary from browser to browser.

The other thing that could happen, is if you put this meta tag in to your HTML code, but specify the wrong character set (by writing the wrong thing next to charset=), then the web browser could start decoding the web page using the wrong character set!

This explains why you sometimes might see strange things appear on a website, such as "That?s coolA`" when you can probably tell it should say "That's cool!". The web browser displaying the page was either given incorrect charset information in the meta tag, or, it wasn't given any charset information and was forced to make a guess. The web browser has decoded the 1s and 0s using the wrong character set, and that's what causes the weird "That?s coolA`" stuff to appear on a web page.

As long as you include correct charset information in the appropriate <meta tag of your HTML code, then the web browser should have no problems decoding each character correctly, and displaying the web page correctly.

One last thing:
Even though you might put the wrong character set information in to your HTML code, a smart web browser will sometimes be able to correct your mistake, and display a web page properly. The reason it can do this is because when a web browser gets sent a web page from a server, the web browser actually receives more information than what you can see in the HTML code. In fact, before a web server starts sending the HTML, it sends this other thing called a HTTP header. A HTTP header contains technical information that the web browser can use. Some web servers will send the name of the character set for the web page in this HTTP header, and if it does, your web browser will most likely ignore any charset information that appears in the HTML code, and just use whichever character set was specified in the HTTP header. However, not every web server will do this, so the safest thing is to make sure that the correct charset information is included in your HTML code.

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Internet. Business. Profit. To fully integrate all of these words into a successful merge you will need another word. Traffic. Every article you will find about making your web site or company successful would always include the importance of generating web site traffic.

So, we all know that in the core of it all, web site traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and your company’s internal organization is well taken care of, it would be time to get to the nitty-gritty of things, generating web site traffic.
If you already have a site and you think that you are not getting the web site traffic that you're supposed to be getting, then its time to re-strategize. If you are contending in very competitive business industry, you should always be a step ahead of your competition, increasing your web site traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating web site traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your web site traffic laden, it should always have been yesterday.

To help you out in increasing more web site traffic for your site, here are some seven surefire secrets to increase your web site traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great web site traffic. Although with this surefire way to increase web site traffic would cost you some money. While some would shy away from spending money to increase web site traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase web site traffic.

You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of sites feature these advertising system and many have signed up to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the both parties’ efforts to enhance your sites’ web site traffic. When one site features another site’s link, they could provide each other with the web site traffic that the other site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more web site traffic. You can increase web site traffic when you trade more links with more sites especially similar niche sites.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead web site traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Web site traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters.

If many people know what you are about and your existence is shared with many others, you will find a loyal web site traffic that can provide you with more web site traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your web site traffic.

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If you view the HTML code of a webpage, there is a good chance you will see the following text (or something similar) at the top:

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">

Why is it there, and what does it mean?

To get a clear understanding, we need to go back in time..

When HTML first arrived in 1993, it was in a much simpler form than it is today. For example, the first version of HTML didn’t have as many tags (there was no <div>, no <span>, among others) not even any CSS. HTML’s creator (Tim Berners-Lee) specified what tags could be used in HTML, and what they would mean. For example, he said the <h1> tag could be used in HTML to mean a heading. This list of tags and their meanings became known as the “HTML specification”.

As the internet became more popular, competition between the web browsers to be the most popular was also growing. In order to try and separate themselves from others on the market, some web browsers began introducing new tags that were not part of the original “HTML specification”. This caused a major problem: some web pages were being created with tags that not all web browsers could understand. Eventually, many people agreed that the original “HTML specification” should be updated to a second version, and should include as many of the new tags as possible.

This is exactly what happened. HTML was upgraded to version 2.0, and included many new tags, and the removal of some old ones. This created a new problem for web browsers. If HTML was going to keep getting upgraded to newer versions, it would mean that some (older) web pages would still exist on the internet written in older versions of HTML. How was a web browser supposed to know which version of HTML a web page was written in?

This problem was solved by asking web designers to place some special text at the top of a web page’s HTML code. This special piece of text lets the web browser know which version of HTML the web page is written in. This bit of text is called, in technical terms, a document type declaration, because it is declaring which type (or version) of HTML is being used.

If a tag is found in a particular HTML version, then it is considered to be a “valid” HTML tag (for that version). Each time HTML is upgraded to a new version, the list of “valid” tags for that version is compiled together in a document called a document type definition (or DTD). It has this name because the DTD defines which tags are valid for the type (or version) of HTML being used.

So that special bit of text that you sometimes see at the top of HTML code is a document type declaration, which is letting the web browser know which version of HTML the webpage is written in. In the example below, it's XHTML 1.0 Transitional, one of the latest versions of HTML.

You will also notice a link to the document type definition for XHTML 1.0 Transitional (a list of all valid tags for this version of HTML). See below.

You can even type that web address in to your browser and view the DTD, but please note that figuring out how to properly read it would require a tutorial of its own!

Additional tips:
* DOCTYPE is short for 'Document Type'.

Sample DOCTYPE declaration:
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">

We also learned its purpose: to inform the web browser which version of HTML a particular web page is written in.

A question you may ask is, "But I've seen plenty of web pages that don't have a DOCTYPE declaration at the top of the HTML code. Why do those pages still seem to work ok?".

There are indeed many web pages on the internet with no DOCTYPE declaration. In fact, even www.google.com doesn't have one! (At least as of January 9, 2008). Yet the page still seems to display properly in any web browser.

The reason why pages like www.google.com will still load in a web browser, despite not having a DOCTYPE declaration, is because web browsers are very forgiving of badly written HTML. What I mean by "badly written" is any HTML code that does not properly comply with the rules in which HTML is supposed to be written. These rules are specified in the "Doctype Definition" (DTD) of a given version of HTML

So, even if a web page does not tell the web browser which version of HTML it is supposed to be written in, a web browser will still attempt to display it. This is also known as a web browser entering "quirks mode" (as opposed to being in "standards mode", which just means that the web browser knows which version of HTML is being used). Quirks mode isn't good because there is no clearly defined set of rules for how a web browser is supposed to interpret HTML when in quirks mode. This means a web page with no DOCTYPE declaration can look very different in one web browser compared to another. Unfortunately, using a DOCTYPE declaration still won't guarantee a web page to look the same in different web browsers. One reason for this is that web browsers do not interpret the same version of HTML in exactly the same way (there is no good reason for this, that's just the way it is). However, it is generally considered to be true that using a proper DOCTYPE declaration will make it easier to build a web page that will look the same (or close enough) in any web browser (also known as a web page having "cross browser support"). The reason for this is that with a proper DOCTYPE declaration, different web browsers are at least trying to interpret your HTML code in the same way.

I will now go through the available HTML DOCTYPEs:

(Note: HTML versions 2 and 3 both have DOCTYPEs. But these versions of HTML are so old, they are not worth focusing on).

The earliest version of HTML worth worrying about is HTML 4.01, which comes in 3 types:

• HTML 4.01 Strict
• HTML 4.01 Transitional
• HTML 4.01 Frameset

It would take up too much time to list every single difference between these versions. However the general differences are as follows:

HTML 4.01 Strict:
"Style" elements are not allowed to appear within the HTML code of Strict web pages. Style elements are things like colors, font sizes and images. These should all be reserved for the CSS (Cascading Style Sheet).

HTML 4.01 Transitional:
Some style elements are allowed in the HTML code of a HTML 4.01 Transitional web page, but the FRAMESET tag is not allowed.

HTML 4.01 Framset:
Very similar to Transitional, except that the FRAMSET tag is allowed to be used.

You may be wondering, "Why are there 3 different types of the same version?". The answer is that the people in charge of releasing new versions of HTML (the W3C) understand how difficult it is to build a web page that will work properly in every web browser. It is therefore considered "ideal" to use the Strict DOCTYPE, but the reality is that you may find it impossible to get your web page working in all web browsers if you're not allowed to use style tags in your HTML code. The goal trying to be reached is to have all style elements separated in to the CSS, with no style elements at all in the HTML code.

(For a more complete list of what is and isn't allowed with Strict and Transitional web pages, see Roger Johansson's article 'Transitional vs. Strict Markup'. You can just scroll straight to the section titled 'Elements that are not allowed in Strict DOCTYPEs', and start from there).

Another important version of HTML is XHTML 1.0. This version of HTML also appears in the same 3 types that HTML 4.01 did:

• XHTML 1.0 Strict
• XHTML 1.0 Transitional
• XHTML 1.0 Frameset

The difference between the Strict, Transitional and Framset versions of XHTML 1.0 are pretty much the same as the differences between them in HTML 4.01. The important thing here is the difference between HTML 4.01 (all versions), and XHTML 1.0 (all versions).

The major difference between HTML and XHTML is not what tags are or aren't allowed. The difference lies in how the HTML code should be written. XHTML code must be written according to some very specific rules. For example:

Some XHTML rules:

• All tags must to be written in lowercase (eg, <h1>, <p>, and not <H1> or <P>).
• All tags that are opened must be closed (eg, <h1> must have a corresponding </h1>)
• If more than one tag is open at the same time, they must be closed in the reverse order they were opened. For example:

Good:
<p><i>Watch as I close the italics tag before the paragraph tag, just as XHTML requires me to</i></p>

BAD:
<p><i>This is bad! I am closing the p tag before i tag!</p></i>

(For a more complete list of the rules you must follow when writing XHTML, see Linda Roeder's article 'Basics of XHTML - Why, What and How'. The list of rules starts at about the third paragraph).

As you might be able to guess, one major reason that XHTML was invented is to try and get everyone to write their HTML code in the same way. This would have major benefits for web browsers (in their attempts to display web pages properly) and for web designers (whose code will now look very similar, if not exactly the same, as any other web designer).

The last version of HTML that you need to worry about is XHTML 1.1. This version of HTML does not come in 3 types as you have seen previously, it's just plain old XHTML 1.1. This version is very similar to XHTML 1.0 Strict. It must also follow the same rules about how XHTML code is to be written as the other XHTML versions (lowercase tags, etc). So what's the difference between XHTML1.0 Strict and XHTML1.1? Unfortunately, this question can't really be answered if you don't know what XML is (that's not a typo. XML is not the same thing as XHTML). But don't worry. At this stage, XHTML 1.0 is still more popular than XHTML 1.1, so just stick with one of the earlier versions for now.

Below I have again listed all of the HTML versions that I have talked about, along with their DOCTYPE declarations. You might have seen elsewhere that you can just "copy and paste" these bits of text in to the top of your own HTML code - and indeed, there is nothing wrong with that. In fact, it's probably better to do so, because if you get just one character wrong in your DOCTYPE declaration, it will probably throw your web browser in to "quirks mode", possibly without you even realising. So, once you have decided which version of HTML you want to write your web page in, just copy and paste the relevant DOCTYPE as it appears below. I have listed each DOCTYPE under a bolded heading - the heading is NOT part of the DOCTYPE declaration and should NOT be copied and pasted in to your HTML code! (Please note, when copying and pasting these DOCTYPE declarations, they should be the first thing that appear in your HTML code).

HTML 4.01 Strict
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01//EN"
"http://www.w3.org/TR/html4/strict.dtd">

HTML 4.01 Transitional
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"
"http://www.w3.org/TR/html4/loose.dtd">

HTML 4.01 Frameset
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Frameset//EN"
"http://www.w3.org/TR/html4/frameset.dtd">

XHTML 1.0 Strict
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN"
"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">

XHTML 1.0 Transitional
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">

XHTML 1.0 Framset
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Frameset//EN"
"http://www.w3.org/TR/xhtml1/DTD/xhtml1-frameset.dtd">

XHTML 1.1
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.1//EN"
"http://www.w3.org/TR/xhtml11/DTD/xhtml11.dtd">

The W3C have come up with a great way of testing whether a web page has been written properly, as per the rules of its DOCTYPE. It's called the W3C markup validator, and you can use it to test your own web pages (or even any web page that is on the internet).

The people responsible for HTML are trying to achieve the goal of having one HTML version that all web browsers will rely on, and as long as you build your web page in that version, you shouldn't encounter any "cross browser support" issues. Unfortunately that day is probably still some time away. But the idea of encouraging web designers to start using DOCTYPEs and to follow the respective rules is so that one day, a common standard can be reached.

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VPS.NET is a VPS Cloud Hosting Service by UK2 Group. In what's being called the next generation of web hosting, the cloud gives you access to limitless resources with instant scalability. It is a great way to sell VPS (or Cloud servers, depending on how you wish to market it) to your customers through a completely white label solution.
And the good news for WHMCS users, is that they've just built a module for WHMCS that fully integrates for automated VPS provisioning and management in what they're calling the most complete integration they have with any software!

Features

• Create / Delete VPS
• Edit VPS (Add more resources)
• Start / Shutdown / Reboot VPS
• Bandwidth Graphs
• CPU Usage Graphs
• Enable / Disable Backups (chargeable)
• Like Shell Console
• Custom Order Form with Node Slider

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cPanel/WHM is published in four builds:

• EDGE - The latest build, with the newest features and least testing. We do not recommend running this build on a production web server.
• CURRENT - More mature and tested than EDGE.
• RELEASE - The preferred build for a production server, as it is generally current enough to contain the latest fixes and new features.
• STABLE - For conservative web hosts who do not wish to run the latest release.

Exciting news! We just published the latest version of our Linux web hosting software — cPanel/WHM 11.25 — to the EDGE build.*

While cPanel/WHM was already famous for its ease of use and reliability, version 11.25 offers several improvments, including:

Usability enhancements

• Quicker access from mobile devices, due to fewer authentication requests from the server.
• IMAP IDLE support for mobile devices, allowing near real-time mail delivery from Dovecot mail servers.
• Streamlined cPanel interfaces, such as Email Accounts and MX Entry.
• An overhauled language system that provides greater accuracy and language compatibility, with less memory consumption.

More info on usability enhancements.

Security features

• Session tokens and blank referer checks, to help prevent cross-site request forgery.
• Better cPHulk reliability, for improved protection against brute force attacks.

More info on security features.

Efficiency improvements

• Lower memory consumption during synchronization of DNS clusters.
• Quicker restart processes for both the Apache web server and the BIND nameserver.
• Quicker load times for the cPanel home page.

More info on efficiency improvements.

And those are just a few of the upgrades you get with 11.25! For more detailed information, take a look at our cPanel/WHM 11.25 website.

For technical details, see our version 11.25 release notes.

Note:  As of version 11.25, cPanel will discontinue support for the x and x2 themes. During installation of 11.25, current users of the x and x2 themes will automatically be switched to the up-to-date x3 theme, which uses the x branding package.

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Semantic HTML can be a great way to make sense of words and ideas even before grabbing Photoshop to draft out the design.

The usual Web development process implies (very roughly) creating a site structure, generating the copy, shaping it into a certain layout and design, coding the XHTML / CSS and integrating it into whatever platform or programming you have going on.

This puts HTML quite at the end of the assembly line which, in theory, has nothing wrong with it.

However, we may not be taking full advantage of what HTML (meaning semantic HTML) has to offer with regards to content structure and making sense of words, titles and bullet lists. Copywriters are not always as clear and structured as they should be, and often make use of the wrong tools to present their product (i.e. Word). This has to be later on interpreted by a designer who will shape up things into what she or he believes best respects the content hierarchy and relevance. Finally this design will be once again reinterpreted by the coder who–usually in a rush–will assign the HTML tags that best seem to suit each element in the design.

This just makes no sense.

HTML is an extremely simple language to learn and implement. If we had copywriters and information architects work directly on HTML (don’t panic! I mean plain simple HTML, no scripting, programming, CSS or design at all) using strictly semantic coding, we’re very likely to have a much clear and usable product, as well as a seamless development process. The need to assign a specific tag to every element forces us to better structure and format contents. Rather than just assigning an ambiguous 12pt bold to a sentence in a Word document, we are saying: “Hey! This is a third level heading, can’t you see the <H3> tag?” Or a simple <HR /> can tell the designer: “ok, this area ends here, this could be the page header or that the left navigation column.”

Plus, you have the advantage of being able to create fairly functional mock-ups of a site or application, just by linking static pages that resemble the final mechanics of the system.

This is not, by all means, the only way to approach Web copywriting and site architecture, but it may be a method well worth trying if your team adapts and feels comfortable with it.

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When it comes to making the all-important choice of what web hosting method to use the choices come down to shared hosting and dedicated hosting. There are so many arguments arguing for both shared hosting and dedicated hosting. Perhaps it is time to shed a little light on this web hosting dilemma.

First of all, let's deal with the all-important question of server access. Needless to say, if you choose to use shared web hosting you will be sharing space with other businesses. Now your parents may have told you it is good to share but that is not always true in the world of web hosting. In the world of web hosting shared is synonymous with limited access.

A limited access approach to web hosting means that your access is limited through a control panel that is provided by the hosting provider. And if the web hosting provider is in charge of the control panel then they are in control of your access. A lack of control to your web hosting means a lack of control for every part of your web hosting needs.

On the other hand, a dedicated hosting server gives you complete and total access. Now doesn't that sound a lot better? Full access in the form of dedicated hosting means that you get the final say in all web hosting decisions. Dedicated hosting also gives you access to the remote desktop manager, which allows you to have access to the machines desktop.

Next we look at web hosting from the perspective of exclusive use. Getting back to the concept of shared web hosting, the question needs to be asked, how much do you like to share? With shared hosting you are sharing a server with roughly 500-1000 other websites. Wow, that's a lot of neighbors in your cyber neighborhood. With these many other websites clamoring for web hosting you may not always have access to all the server's resources. Other websites may be taking up more web hosting resources than you are.

A dedicated hosting service however, gives you exclusive access to all the resources the dedicated hosting server has to offer. Your information alone is responsible for the performance of the server.

Finally lets deal with scalability in regards to the issue of web hosting. Most shared web hosting services do not allow you to install your own applications on the web hosting service. They have a set configuration and they do not go outside the box, thereby limiting your growth.

A dedicated hosting service gives you complete control. Your IT department can install any applications that are necessary for your web hosting needs. Again more control means a more effective web hosting service.

So all in all, it would seem that dedicated hosting is a far more viable option for most businesses web hosting needs. Dedicated hosting gives you more control and, in the world of web hosting, it's all about control.
limiting your growth.

A dedicated hosting service gives you complete control. Your IT department can install any applications that are necessary for your web hosting needs. Again more control means a more effective web hosting service.

So all in all, it would seem that dedicated hosting is a far more viable option for most businesses web hosting needs. Dedicated hosting gives you more control and, in the world of web hosting, it's all about control.

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If you operate or own a website, then you know that you have to promote both on and off the web.  You have to incorporate these two factors in order to be fully successful with an E-commerce business.  I have talked with a few large Internet retailers that gave me an insight into their marketing on the web.  When I was told, it all made sense and I had to implement it with my clients.
We all know that Ebay is the number one auction market place on the Internet today.  Millions of dollars are spent each week on this web portal and it continues to grow each day! I am not going to tell you to open up a store and start selling your whole product line to Ebay buyers because that would be costly with little to no profit.

What I am going to tell you is to put a few top sellers in an auction, either fixed or auction type.  This is to gain a large amount of viewers since the product is "hot" and they will want to purchase it.  The key to this ploy is to put links on your auction site that direct viewers to your site that carries your whole product line.  When this happens correctly your traffic will Explode and with all targeted viewers.  You might not be making much money with the Ebay items that sell, but if you do it correctly the profit you make from these targeted viewers will far outweight the small profit margins.  Give it a try because their is nothing to lose and you will be happy with the results.

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If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.

Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it's going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.

Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a "pretty" website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site...after all, isn't that what you want.

1. Not using keywords effectively.

This is probably one of the most critical area of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.

2. Repeating the same keywords.

When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.

3. Robbing pages from other websites.

How many times have you heard or read that "this is the Internet and it's ok" to steal icons and text from websites to use on your site. Don't do it. Its one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to your website.

Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as "sex", the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn't have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing.

Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the "alt=" HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text.

You might be inclined to think that if you cannot see it, it doesn't hurt. Wrong.... Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on tiny text.

This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same.

Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting.

Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements.

Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.

This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.

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